how to make even a very large organization more agile, more adaptive to changing conditions. IBM had no other choice since some of their old business models stopped working. When I speak with people who were decision makers in the 1970s they unanimously told me that there was a time where the sales guys in dark blue dresses almost walked in to their customers and just said "sign down here". The customer had little choice.
Even if these stories are exaggerated - I'm not a sales guy but I'm sure their stories are always true! - there is one interesting aspect to this. I'm also mentioning this since I just came back from a trade show and there I spoke to a manager of one of the largest vendors in that particular industry. Somehow that person made me think of those stories from the past about IBM.
Like IBM in the IT industry this person's company is a key player in their industry. And the way the person came across was almost as if he was saying: "We know what is good for the industry, for you. Just do what we say, sign here and everything will be right." Sounds to me a little bit like "We are the center of the universe and all other companies better lign up around us."
The conversation left me wondering by when their CEO will write a book about how she had to turn their company around? Maybe they haven't noticed yet that the downturn in the industry probably requires them changing their attitude as well. But maybe I'm totally wrong and they still have full order books and the customers are lining up to the horizon. Not long ago, however the news were saying they are in the process to make a large number of people redundant.
That doesn't sound to me like full order books... The news of redundancies along with the attitude of the person I spoke to appear more like a company that isn't yet set up flexible and adaptive enough. Maybe reading Lou Gerstner's book helps.
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